Feature
The business of sports is now a very lively sector, displaying trends such as the use of digital media, eSports included; improvements in the structure and performance of sports facilities; and even solutions to social challenges. In a variety of ways, the Mitsubishi companies are taking an active role in this expanding market.
Mitsubishi Heavy Industries
Promoting Group-Wide Company Sports Activities
Mitsubishi Heavy Industries (MHI) Group is the main sponsor of a popular professional soccer team in Japan “Urawa Red Diamonds” (Urawa Reds). Also, Japanese companies have traditionally supported amateur sports by running their own sports teams or being sponsors, and MHI as well runs baseball, rugby and marathon teams under the catchword “Mitsubishi Heavy Industries Sports Challenge.” By supporting these sports teams including Urawa Reds and accelerating their successful performance, MHI aims at enhancing the following: employee engagement, contributing to society, and enhancing its corporate brand. On January 1 this year, MHI’s marathon team took part in the annual New Year Ekiden (long-distance relay race) in Japan and finished sixth to the cheers of their supporters and marathon fans.
(©URAWA REDS)
(All Japan Men’s Corporate Team Ekiden Championships)
(1.5MB)